Enforcement & Defense: Anti-Counterfeiting

 


 

“From the earliest days at Apple, I realized that we thrived when we created intellectual property. If people copied or stole our software, we’d be out of business.  If we weren’t protected, there’d be no incentive for us to make new software or product designs.  If protection of intellectual property begins to disappear, creative companies will disappear or never get started. But there’s a simpler reason: It’s wrong to steal. It hurts other people. And it hurts your own character.”

-Steve Jobs, on the exclusion of pirated music from iTunes and the iPod.

 


 

It has been said that “imitation is the most sincere form of flattery”.  Unfortunately, in the world of branding, the most popular and profitable products become the target of flattery from counterfeiters.

When investing time and resources into the creation, development, and marketing of a brand, brand owners must think numerous steps ahead of the counterfeiters and anticipate the impacts of counterfeiting.

Friedland Vining works with clients to develop and refine anti-counterfeiting strategies in an effort to battle the mounting problem.  Counterfeit products are often difficult to detect, hunt down, and eliminate from the marketplace, and the individuals engaged in counterfeiting enterprises are challenging to identify and pursue.

Friedland Vining’s attorneys work with a network of private investigators and law firms throughout the world, coordinating with law enforcement agencies at all levels – from city/county police and sheriffs to U.S. Customs and Border Protection – in an effort to create and implement effective anti-counterfeiting strategies intended to help our clients fight the scourge of counterfeiters.