In a recent Miami Herald Article, Friedland Vining founding partner and University of Miami Intellectual Property professor Jaime Vining was quoted in regards to Miami-Dade public schools’ recent move to enforce local school logo licensing and trademarks.

The money in high school sports is prompting schools and school boards across the country to trademark their brands, said Jaime Rich Vining, an attorney who teaches trademark law as a University of Miami adjunct professor.

 

She said going after pirate manufacturers and distributors may not be simple, because vendors who have sold a product for years have a bolstered defense if the district comes after them.

 

“If you rest on your laurels and don’t systematically protect your trademark, then the third party can use your inaction as a defense,” she said.