Great article on trademark protection and the fine line of parody….

I put forth the proposition that, as much as trademarks, copyright, and other intellectual property, reputation is what makes a brand—so companies and their counsel should think twice before recklessly suing over perceived trademark infringement and risking blowback that can have long-term reputational consequences. There is a “delicate balance” (as one observer put it) between enforcing intellectual property rights and being so aggressive legally that you hurt your client and their broader business goals. In other words: sometimes it makes good business sense to be the butt of a joke.


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